21 days. One sharper routine.

Reset the way your beard shows up.

Wicked Fadez Golden Hour Edition pairs conditioning beard oil and styling pomade with a simple 21-day routine—so you know what to use, when to use it, and how to stay consistent.

Designed for conditioning, shine, and everyday styling—never unrealistic growth promises.

Wicked Fadez Golden Hour Edition beard routine

The Wicked Fadez promise

A routine you can repeat

Clear daily guidance replaces a crowded shelf and guesswork.

Claims kept honest

We focus on conditioning, softness, shine, and styling—not beard-growth hype.

Built to document

Track your starting point, follow along, and share your own experience if you choose.

The reset

Less guessing. More consistency.

One focused challenge turns two grooming essentials into a routine you can actually keep.

  1. 01

    Start where you are

    Record your starting point with the progress tracker. No inflated before-and-after story—just your beard, your routine, your experience.

  2. 02

    Condition, then shape

    Work in beard oil for conditioning and shine, then use pomade to control and style. The routine card keeps each step close.

  3. 03

    Follow through for 21 days

    Scan the QR code for demonstrations, check off the tracker, and build a grooming habit that does not depend on improvising every morning.

Choose your setup

One reset. Two ways in.

Consumer kit

21-Day Beard Reset

$69

  • Conditioning beard oil
  • Conditioning and styling pomade
  • Printed routine card with video QR code
  • Simple 21-day progress tracker
Shop the kit

For barbers

Retail pack

$299

A chair-to-counter setup for barbers who want a clear take-home recommendation after a service.

  • Consumer kits for resale
  • Counter display and product cards
  • Barber guide and challenge QR code
Explore wholesale

Launch pricing is subject to final packaging, product, and fulfillment costs.

Day one starts here

Give your beard a plan.

Two products, one guided routine, and 21 days to make consistency part of how you groom.

Start the reset